In the “Behind the Work” interview with LBB’s Alex Reeves, the minds behind Salomon’s latest campaign, “Welcome Back to Earth,” share their strategy and creative process. Scott Mellin, Salomon’s Global Chief Brand Officer, Alexander Kalchev, DDB Paris’s Chief Creative Officer, and acclaimed director Martin de Thurah discuss their collaboration to launch a multi-channel global brand campaign aimed at reconnecting audiences with the great outdoors. Read the full interview here.
Watch the full film here.
