Directed by Stefanie Soho and produced by Frenzy Paris, the director’s cut of Sephora’s “We Belong to Something Beautiful” campaign is a bold declaration of universal beauty. Released worldwide, the campaign reimagines the mirror—not as an object of scrutiny but as a witness to authenticity and a tool for empowerment. Featuring both intimate and expansive scenes, the film celebrates the transformative power of recognizing beauty without boundaries.
Sylvie Moreau, President EME at Sephora, said: “In this campaign, we wanted to highlight a fundamental principle for Sephora: beauty flourishes in diversity and confidence. Confidence in oneself, and the confidence that comes from connecting with others. As a leader, we have the responsibility and privilege of carrying this message as widely as possible.”
Watch the director’s cut here.