“Our lives are being dominated by algorithms, and AI-generated images become more and more indistinguishable from reality. Our concept is rooted in a societal observation. We wanted to create an altered version of reality – an obvious digitally mirrored everyday life that showcases the mundane and absurd patterns of our social behaviors.” – Jovan Todorović

“Schwer” builds as an ongoing loop of scenes we all know from our daily lives. Each appears completely normal at first, but every time we revisit a scene the content slightly alters, building an arc from normal life to complete absurdity. The camera moves through these scenes, making the viewers wonder if what they see is real or not. All empty backgrounds of the video are shot throughout Berlin to which the characters are added.

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AircastleAlbert MoyaAlex GökeAnton TammiBrian BeleticC PrinzCamille BoumansCara StrickerCaroline KoningDaniel SannwaldFenn O’MeallyFreddy MandyGiada BossiGordon von SteinerHauke HilbergHenry ScholfieldHenry-Alex RubinJared ClaytonJaron AlbertinJovan TodorovićLucy ForbesLuke GilfordMaceo FrostMark MolloyMartin de ThurahMarvin LeuvreyMatthew SwansonMau MorgóMax ShermanMiles JayPanteraPaul HerrmannPhilippe Tempelmanrubberband.Savanah LeafShapxoStefanie SohoSøren SchallerThyago SainteTom HooperTom SpeersTucker BlissVincent René-LortieWes WalkerYoann Bourgeois
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Matthew Swanson – Kärcher – BTS

Matthew Swanson x Kärcher BTS
2025

Paul Herrmann – RASSVET x Dickies

Paul Herrmann x RASSVET x Dickies
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Camille Boumans – Puma – Everything But The Party (DC)

Camille Boumans x Puma
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Alex Göke – Zeiss – Nobody Sees Life Like You

Alex Göke x Zeiss
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Matthew Swanson – Kärcher – Built for Life

Matthew Swanson x Kärcher
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Paul Herrmann – CORAZON DE MENTA

Paul Herrmann x Blanca Soler
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Stefanie Soho – eBay – Things.People.Love.

Stefanie Soho x eBay
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Daniel Sannwald – Coperni – C+

Daniel Sannwald x Coperni
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Marvin Leuvrey – Aman Resorts – Festive campaign

Marvin Leuvrey x Aman Resorts
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Matthew Swanson – ALDI Süd – Eigenmarke

Matthew Swanson x ALDI Süd
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Henry-Alex Rubin – Verizon – The Truck That Stays

Henry-Alex Rubin x Verizon
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Paul Herrmann – Blanca Soler – CORAZON DE MENTA

Paul Herrmann x BLANCASOLER
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Jaron Albertin – instax – For When It Clicks

Jaron Albertin x instax
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Philippe Tempelman – Renault – Opening

Philippe Tempelman x Renault
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Camille Boumans – The Rolling Stones – SHAME SHAME SHAME

Camille Boumans x The Rolling Stones
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Tucker Bliss – Ring – The Standoff

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Stefanie Soho – Tempo – Taxi

Stefanie Soho x Tempo
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Maceo Frost – Boko Yout – Gusto Promotion

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BWGTBLD Ciclope Afterparty 2025

BWGTBLD Afterparty
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Jared Clayton – Metropolitan Opera – Siren Song

Jared Clayton x Metropolitan Opera
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