We hug others when we’re excited, happy, sad, or trying to comfort. It makes us feel good. It is proven to make us healthier and happier. Just like everybody we are missing the simplicity and the emotional impact of a hug these days. So making this campaign for Zalando was a truly rewarding experience. We hope this film reminds you all of how beautiful a hug can be.
We shot this film in six different countries over the course of 8 days. Thanks to all the amazing people that were involved all around the globe!
Thanks to Zalando & Anomaly Berlin for the trust.
Directed by Vincent Haycock.
Full credits on Vimeo.