(not so) fun fact: we were denied shooting permission at multiple locations because women would be stepping into the sumo ring. yep, let that one sink in. In the end, only 1 owner allowed us to shoot these shots.
I’m super proud to launch this Nike – New Girl campaign. Growing up as a girl in Japan used to mean one thing. Now, it can mean anything. So, what do you want to do?
This one means a lot to me, personally. Dear girls, women, moms, anyone, don’t let anyone tell you that you’ll probably love pink, you can’t play baseball with the guys, can’t step into a sumo ring, or can’t speak in meetings.
– Caroline Koning
Some behind the scenes of our Nike New Girl film directed by Caroline Koning.
All pictures shot by Curro de la Villa
You can find the full film + credits here.