Giada Bossi directs Allianz’s “The Real Games” campaign, produced by BWGTBLD, showcasing a profound look into the lives of five Olympic athletes as they prepare for the Olympic and Paralympic Games Paris 2024.

“The Real Games” dives deep into the lives, routines, and mindsets of everyday heroes. These films capture the raw, unfiltered experiences of real individuals, not actors, showing their resilience, dedication, and strength alongside their human imperfections. Set to the European Anthem, Ode to Joy, the campaign highlights the power of humble and authentic witnesses of “normal” yet unique lives.

Shot across Europe, the films follow the athletes during their daily routines, exploring themes of waiting, looking forward, determination, humanity, and breaking boundaries, especially for Paralympic athletes. Bossi’s direction explores “readiness” and “anticipation” in diverse ways according to each talent.

Meet the Athletes:

Marcel Hug is a Paralympian athlete competing in T54 wheelchair racing events, known as ‘The Silver Bullet’ for his iconic racing helmet. He has participated in Summer editions of the Paralympic Games for Switzerland, winning multiple medals, and setting world records. Watch Marcel’s journey here.

Gesa Krause is a German athlete specializing in the 3000m steeplechase. She has won bronze medals at the World Championships and holds a national record. After the birth of her daughter in 2023, she aims to qualify for Paris 2024. Watch Gesa’s journey here.

Jackson Richardson, a retired French handball legend and now Mental Coach, is the Chef de Mission for the French delegation in Paris 2024. Known for his strategic brilliance, he leads and cares for the French Olympic team, focusing on mental preparation. Watch Jackson’s journey here.

Sofia Raffaeli is the most decorated individual rhythmic gymnast from Italy. Known as “The Atomic Ant,” she has achieved remarkable success in various championships. As she prepares for Paris 2024, she intensifies her training regimen to showcase her unparalleled skill. Watch Sofia’s journey here.

Bradley Ovide, an Allianz Mauritius employee, and Rosario Marianne, a visually impaired Para athlete, run together linked by a subtle strap. They have won various competitions and were awarded Para Sportsman of the Year 2022 in Mauritius. Watch Bradley and Rosario’s journey here.

Experience the true stories of these extraordinary individuals as they prepare to compete on the world’s grandest stage.

Watch the film in full here.